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BlackBerry 10 Entirely New Platform

By Fabio - Monday, August 27, 2012

RIM’s CEO Thorsten Heins in a recent interview stated that the new BlackBerry 10 is a new platform and there is nothing that has been brought over from BlackBerry 7. The idea behind the new platform is too merge business and a consumer experience all into one. RIM is not focusing on one or the other but rather what RIM calls “The BlackBerry people”.

Smartphones today are used for everyday applications. There is a growing dependency on smartphones to get us through the day. Gone are the days of business only phones or consumer only phones. In essence what we are experiencing with smartphones is a miniaturized portable computer that can do everything for us. Laptops initially were created for the business world. The ability for executives and salespeople to move around carrying their computer that contained all of their documents. Today we are experiencing the same shift, but with mobile devices, and this is what RIM wants to tap into.

The new BlackBerry 10 will be removing the “in and out” app feature. As Heins explains, if someone is using two apps they need to go into one and out of the other and vice versa. With the new platform one will simply be able to swipe the screen and easily go back and forth.

The new line of phones is expected to have at least one full touchscreen and most definitely a line using QWERTY keyboards. RIM has invested heavily into making the touch keyboard as close of a feeling as a QWERTY keyboard.

RIM has set a deadline for January 2013 to launch the new phones along with the new BlackBerry 10 platform. Let’s hope that they will meet this deadline. Many BlackBerry fans were let down when they heard the news that the launch date was being pushed for to 2013




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