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Facebook Search -  A Reality?

By Fabio - Thursday, September 13, 2012

Mark Zuckerberg, Facebook’s CEO stated that Facebook is strongly considering getting into the “search” game and compete against Google, which has 66.4 percent of the U.S. search market. Facebook with its 995 million members has a powerful force behind it. Google has been trying to get into the “social” game with Google Plus, integrating its social features into Google’s search results. Now it seems that Facebook, which already dominates the social scene, is looking to fight back by getting into search, outside of its platform.

If this were to happen it could really change search and search engine marketing as we know it. The last few years, ever since the emergence of Facebook and Twitter, it seems that social networks have had a great influence on what we see in search engine results. Now that Facebook is considering getting into search, it seems that people would really be able to power and influence search results.

Let’s face it, Google does one heck of a good job when it comes to search. The name itself is synonymous with search now. “Why don’t you Google it?” as many people say. Other search engines from the past and current ones, it seems simply can’t get people to think of them as a search engine, Bing and Yahoo for example. Most of their searches come from the fact that people visit their sites for news and other services, and once they’re there, they use the search function.

Though Google does a great job, the problem is that it dominates the market. When one entity has so much power, it can create its own rules and people have to abide by them. Competition is healthy and the real winners are the consumers. It forces companies to be innovative and provide better services. I hope Facebook does launch a search service and that it becomes a good alternative to Google. We’ll have to wait and see if the CEO and the team can pull this one off.




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